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CNET is reporting that Netflix has plans to introduce 1080p resolution with 5.1 Surround Sound to it's streaming service later this year. Netflix has been constantly expanding it's streaming service to internet connected TVs, Blu-ray disc players and gaming consoles. List of devices that support Netflix streaming include Roku player, Tivo player, XBox 360, Sony PS3, Nintendo Wii, Blu-ray players from LG, Samsung, Insignia, High Definition Televisions from LG, Sony, Vizio, LG/Samsung Blu-ray Home Theatre Systems, Windows and Mac computers.

Recently, the DVD rental company, along with Warner Bros., announced that DVDs and Blu-ray discs from the studio will not be available to customers of Netflix until 28 days after the release date. In exchange, Netflix is expected to get access to the studio's titles to add them to it's streaming service.

Currently, Netflix doesn't charge it's customers for streaming service as long as they are enrolled in their unlimited plans starting from $8.99.

In a recent interview, Netflix CEO Reed Hastings said he expects two-thirds of the 12.3 million subscribers to be streaming at least 15 minutes per month in the next 18 months. But he did not indicate if he plans to charge customers for the streaming service.

Introduction of 1080p resolution and 5.1 Surround Sound to it's streaming service means additional bandwidth and overhead costs to Netflix. Considering that only 10% (1.23 million) of the total 12.3 million Netflix customers subscribe to Blu-ray discs, it remains to be seem if customers would be willing to pay for a full HD streaming service, if Netflix decides to charge for the service.

Even though customers broadband internet connection speed is going to determine the quality of 1080p resolution and surround sound audio for streaming content, Netflix hopes to get more customers by offering full HD content through it's streaming service.

Update: Netflix representative clarifies that even though 5.1 surround sound and closed captions are in 2010 development roadmap, 1080p is not. So, we may not be seeing full HD coming to Netflix Watch Now streaming service in near future.

As the rumors and Google CEO's tweet suggested, Google aired it's commercial during the third quarter of Super Bowl 2010 XLIV. The Ad is about an American who finds love in Paris through a series of searches in Google: study abroad paris france , cafes near the louve, translate tu es tres mignon, impress a french girl, chocolate shops paris france, what are truffles, who is truffaut, long distance relationship advice, jobs in paris, AA120, churches in paris, how to assemble a crib. The Google commercial ends with the word Search on.

Advertisements at Super Bowl have always been as entertaining to watch as the big game itself. This year's Super Bowl XLIV Ads are all about fun and value. Commercials by Vizio and Kia on economy-priced TV sets and budget cars hope to capture the attention of recession stuck consumers, while other commercials are all about fun. Companies have embraced social media like never before to create buzz around their products and Ads for Super Bowl 2010.

While Auto manufacturers Hyundai, Kia, Audi and Honda have released their Super Bowl 2010 Ads,  Dodge and Volkswagen have kept their Super Bowl 2010 commercials secret until the big game. Below is a list of companies that are going to air commercials during Super Bowl XLIV:

According to IDC's market report, Apple shipped 25.1 million iPhones in 2009 capturing 14.4% of smartphone market share. This represents a 81.9% year-over-year growth for iPhones. Apple's fourth quarter iPhone shipments stood at 8.7 million representing a market share of 16%. Nokia still holds the top spot with 67.7 million shipments, representing a 38.9% market share followed by RIM with 34.5 million shipments and 19.8% market share for 2009.

HTC and Samsung captured 4.6% and 3.3% smartphone market share respectively, while rest of the vendors represented 19% of the 174.2 million smartphones shipped in 2009.

According to ComScore's report on Top Video establishments for December 2009, Netflix stands at 19th position with more than 127 million videos streamed per month. Google sites (including YouTube) are at the top, serving 13.2 billion videos per month. Hulu, Microsoft Sites and Fox Interactive Media took second, third and fourth spots respectively. Vevo, which was launched on December 8 2009 as a joint venture between Universal Music Group and Sony Music Entertainment and powered by Google's YouTube technology is at 11th position with close to 175 million videos serving per month.

In an effort to move away from mail-order DVD rental to online model, Netflix has been adding it's streaming service to Blu-ray players, internet connected TVs and gaming consoles.

Recently, Netflix and Warner Bros. announced that the new release DVDs and Blu-ray discs from the studio will be available for Netflix customers 28 days after they are released. In exchange, Netflix is expected to gain access to older DVD titles from Warner Bros. and make them available for streaming.

As Netflix expands it's online streaming catalog and continues to offer streaming services on more devices, it could soon surpass Facebook (164 million) and ESPN (165 million) in terms of videos served per month.