A4AAPL

The other day I was going through the interview of Digg's CEO on Business 2.0 [Full Article]. Towards the end of the interview he kind of told that Yahoo! approached them with a buying bid. (Digg is a technology news website that combines features like RSS, Blogging, Social Networking and and non-hierarchical editorial control). What is making these sites so sought after by the Googles, Yahoos and eBays? It seems to be with the way the web 2.0 players democratize user experiences on the web. It is everywhere: Digg, MySpace, Flickr, del.icio.us, Vimeo. The more big players 'corporatize' this phenomenon, the sooner web 2.0 evolves as a mainstream.