Apple ranked third in Customer Service Champs 2010 list Buzz this

Posted by Prasada Martala Feb 26, 2010

Apple is ranked at third position in BusinessWeek's fourth annual Customer Service Champs 2010 rankings. The rankings are based on perceived quality of a company's staff and what customers think of its processes, such as return policies and reservation procedures. Catalog retailer L.L. Bean ranked top with a total score of 1055.95, followed by Insurance company USAA with 1042.76 score. Cupertino, Calif., based iPod maker took the third spot with a score of 1016.55. Apple's Genius Bar technical support and in-store checkout process are the two innovative customer support approaches that made the company a favorite among customers. Other technology companies that include in the list are Amazon.com (11) and Dell (23) with scores of 933.55 and 872.64 respectively.

With annual sales of more than $4500 per square foot, Apple retail stores combine eye catching product placement and great customer service to make every visit to their store a memorable shopping experience.


Rank

Brand

Industry
1 L.L. Bean Online/Catalog Retail
2 USAA Insurance
3 Apple Computers & Electronics
4 Four Seasons Hotels and Resorts Hotel
5 Publix Super Markets Supermarket
6 Nordstrom Department Store Retail
7 Lexus Automotive
8 The Ritz-Carlton Hotel
9 Barnes & Noble Big Box Retail
10 Ace Hardware Home Improvement Retail
11 Amazon.com Online/Catalog Retail
12 Wegmans Food Markets Supermarket
13 Starbucks Restaurant
14 Amica Mutual Insurance Insurance
15 Charles Schwab Brokerage
16 Jaguar Automotive
17 WestJet Airline
18 American Express Credit Card
19 Enterprise Rent-A-Car Rental Car
20 Branch Banking & Trust Banking
21 Panera Bread Restaurant
22 True Value Home Improvement Retail
23 Dell Computers & Electronics
24 Southwest Airlines Airline
25 Fairmont Hotels & Resorts Hotel
Source: J.D. Power & Associates, BusinessWeek


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