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Apple is ranked at third position in BusinessWeek's fourth annual Customer Service Champs 2010 rankings. The rankings are based on perceived quality of a company's staff and what customers think of its processes, such as return policies and reservation procedures. Catalog retailer L.L. Bean ranked top with a total score of 1055.95, followed by Insurance company USAA with 1042.76 score. Cupertino, Calif., based iPod maker took the third spot with a score of 1016.55. Apple's Genius Bar technical support and in-store checkout process are the two innovative customer support approaches that made the company a favorite among customers. Other technology companies that include in the list are Amazon.com (11) and Dell (23) with scores of 933.55 and 872.64 respectively.

With annual sales of more than $4500 per square foot, Apple retail stores combine eye catching product placement and great customer service to make every visit to their store a memorable shopping experience.