Redbox to get Warner new DVDs after 28-day window Buzz this

Posted by Prasada Martala Feb 16, 2010

Now it is Redbox's turn. Warner Bros. and Redbox today announced that new release DVD and Blu-ray titles from the studio are available to redbox customers after a 28-day window. The agreement also marks the end of the lawsuit that redbox filed against Warner Home Video in August 2009. The deal also requires redbox to destroy DVD discs after the rental time-span, so as to discourage the availability of cheap DVDs in the market. On January 6 2010, Warner Bros. announced similar agreement with Netflix that requires the DVD rental company to wait for 28 days before it could get access to the studio's new DVD and blu-ray disc releases.

Movie studios have been trying to find ways to increase the sales of DVDs in the wake of affordable movie rental options and online streaming offerings from Netflix, redbox and Amazon. With these agreements, Warner Bros. is expecting to sell more DVDs during the 28-day window. Similarly, redbox is expected to get access to more Blu-ray titles from the studio.

Redbox has distribution deals with Sony, Lionsgate, Paramount and Summit Entertainment studios, though none of them restricts access to the DVDs during the 28-day window.


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