According to Fast Company's Most Innovative Companies 2010 report, Netflix is ranked the 12th most innovative company. Technology and Internet companies top the list with Facebook, Amazon, Apple, Google and Huawei occupying the top 5 spots. Other technology companies from the list include HP (10), Hulu (11), Intel (14), Spotify (15), Cisco (17), IBM (18), Alibaba (29), HTC (31), Microsoft (48) and Twitter (50). From movie and television industry, Netflix (12) is joined by Hulu (11), Disney (20) and Consumer Electronics manufacturer Samsung (36).
With its low-cost mail order DVD rentals, Netflix built a successful business model over last few years.The online DVD rental company has been collaborating with gaming console manufacturers, HDTV and Blu-ray disc manufacturers to include its 'Watch Instantly' streaming service in most of the consumer electronics and video entertainment devices. Growing popularity of online video and costs associated with shipping physical DVD discs prompted Netflix to invest in its streaming service few years back.
Currently, Netflix customers with any of their unlimited plans (starting from $8.99) can stream movies and TV shows to their internet connected TVs and computers free of cost. This is a win-win for both the customers and the online movie rental company as it reduces the cost associated with mailing physical DVDs for Netflix and gives the customers an option to watch movies and TV shows instantly without having to wait for the DVDs in mail.
Netflix's focus to provide affordable movie viewing experience at home is going to keep the company ahead of the game, at least for now, from other movie services from Apple's iTunes, Amazon, Hulu, EPIX and recently announced HBO Go online service from HBO.
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